Dateline London -  September 8th 2022:

Jaguar South Africa Seeks Change

Dateline Pretoria -  August 13th 2021:

Jaguar South Africa has, for the second year, partnered with the female empowerment platform #GiveHerACrown in a quest to awaken change using the power of storytelling and the arts. Officially launched in August 2020, the platform exists to change the narrative for South African women by telling the stories of the survivors, the activists, the pioneers and the next generation. For 2021, Jaguar and #GiveHerACrown have taken a fresh new approach with six exceptionally talented South African artists each creating a bespoke digital artwork depicting an inspirational female activist, influencer or survivor. To bring the concept to life in automotive form, Jaguar Land Rover Experience in Johannesburg has wrapped five of its Jaguar vehicles in elaborate interpretations of the digital crown artworks. The five wrapped Jaguars are available to drive on a dedicated Jaguar Women’s Month of Safety course, and a portion of proceeds from this specific course will also go toward the Crown Bursary Fund. Through its custodianship of the 2021 Crown Collection, Jaguar will continue to drive positive change.

JLR Fiscal 2020/21

Dateline Whitley -  May 18th 2021: Jaguar Land Rover Automotive plc today reported strong underlying profitability and cash flow for the three months to 31 March 2021 (Fiscal Q4), and solid results for the full year.

The business continued to recover following the onset of the Covid-19 pandemic and retail sales in the fourth quarter were 123,483 vehicles, up 12.4% year-on-year. This was supported by a strong recovery in China, where sales grew 127% over Q4 last year, when the impact of Covid-19 peaked in that market. Full year retails of 439,588 vehicles were still down 13.6%, although sales in China increased 23.4% year-on-year. The award-winning new Land Rover Defender contributed significantly to retail sales, with 16,963 units sold in Q4 and 45,244 units for the full year.

Pre-tax profit before exceptional charges increased significantly to £534 million in Fiscal Q4 and £662 million for the full year, reversing losses in the same periods a year ago which were impacted by the start of the pandemic. The EBIT margin improved to 7.5% in Q4 and 2.6% for the full year, up 10.7 and 2.5 points respectively year-on-year. The improving performance mainly reflects recovering volumes, and favourable mix, cost performance (including lower marketing spend) and foreign exchange.

In February 2021 the company announced its new global strategy to Reimagine the future of modern luxury by design and deliver double-digit EBIT margins by Fiscal 2025/26. As previously communicated, this will entail £1.5 billion of exceptional charges in the fourth quarter, including £952 million of non-cash write downs of prior investments and £534 million of restructuring charges expected to be paid in Fiscal 2021/22. After these exceptional charges, the company reported a pre-tax loss of £952 million for the quarter and £861 million for the full year.

Free cash flow of £729 million was generated in Q4 to achieve positive free cash flow of £185 million, after investment spending of £2.3 billion, for the full year. Cash flow for Q2 to Q4 totalled £1.8 billion to more than offset the £1.6 billion cash outflow in Q1 when Jaguar Land Rover’s plants were closed for two months due to Covid.

Jaguar Land Rover Reimagines

Dateline Gaydon –February 15th 2021:

Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands. Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.

At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.

In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.

By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.

Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.  Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.

C-Type Continuation

Dateline Coventry - January 28th 2021 Jaguar Classic is celebrating the 70th anniversary of the legendary C-type sports racer by creating a strictly limited production run of new C-type Continuation cars, which will be hand built at Jaguar’s world-class Classic Works facility in Coventry. The C-type Continuation programme will allow historic motor racing enthusiasts to purchase a new factory-built example of the ultimate 1953 disc-braked ‘works’ C-type direct from Jaguar for the first time.

The C-type, which was originally made between 1951-53, was famed for its exceptionally fluid shape by Jaguar Cars designer, aerodynamicist and artist Malcolm Sayer. The C-type won the gruelling Le Mans 24 Hours on its debut in 1951, scoring the first of Jaguar’s seven outright wins at the French endurance race.

From 1952, the C-type pioneered the adoption of innovative disc brake technology in motorsport, with a revolutionary system developed by Jaguar and Dunlop scoring the first win for a disc-braked car with Stirling Moss at the Reims Grand Prix in France and contesting the 1000-mile Mille Miglia in Italy. The C-type won the Le Mans 24 Hours again in 1953, another first for disc brakes, and also enjoyed success in the hands of private owners, which contributed to Jaguar finishing vice-champion in the inaugural World Sportscar Championship.

Of the 53 Jaguar C-types built in the 1950s, 43 were sold to private owners, but the production C-type specification was limited to drum-braked cars with twin SU carburettors and 200bhp, in the style of the 1951 works cars. Eight new C-type Continuation cars will be built ahead of a racing-inspired celebration event for their owners in 2022. Each example will reflect the 1953 Le Mans-winning works team car specification, including 3.4-litre straight-six engine with triple Weber 40DCO3 carburettors for 220bhp and disc brakes.


Jaguar Announces 2021 MY Range

Jaguar Land Rover have, over the past two months, announced upgrades and refreshes to the majority of their model range – specifically the E-PACE, the F-PACE, the XE and the XF. Details are summarised below.

Dateline Whitley - October 28th 2020

New Jaguar E-PACE: Dynamic, Electrified, Connected

With a refreshed exterior, enhanced interior, the latest Pivi Pro infotainment, new vehicle architecture and a choice of powerful and efficient engines – including an advanced Plug-in Hybrid Electric Vehicle (PHEV) powertrain – the new Jaguar E-PACE is more assertive, connected, refined and efficient than ever.

Enhanced exterior: Aerodynamically optimised bumper, revised lower apertures and state-of-the-art LED headlights combine with new grille design for an assertive presence

Crafted interior: Upgraded interior features intuitive new Pivi Pro infotainment, exquisite details and contemporary design to create a tranquil cabin

All-electric driving: New three-cylinder petrol PHEV provides all-electric range of up to 34 miles (55km), combined CO2 emissions from 44g/km, and is capable of a 0-80 per cent charge in as little as 30 minutes (32kW or greater DC public charging)

Mild-hybrid technology: Next-generation 2.0-litre four-cylinder Ingenium diesel, new 1.5-litre three-cylinder and latest 2.0-litre four-cylinder Ingenium petrol engines feature MHEV technology

Occupant wellbeing: Cabin air ionisation with PM2.5 filtration captures ultrafine particles and allergens for improved air quality inside

New Premium Transverse Architecture: New vehicle architecture delivers enhanced refinement and improved ride comfort while maximising the compact performance SUV’s agility

Intelligent all-wheel drive: Mated to smooth shifting automatic transmissions – Jaguar’s all-wheel drive system features Intelligent Driveline Dynamics, and now has driveline disconnect as standard for improved efficiency

300 SPORT: The range topping E-PACE 300 SPORT features Active Driveline AWD and Adaptive Dynamics as standard, and can reach 0-60mph in 6.6 secs.

Dateline Whitley – October 6th 2020

New Jaguar XF: Beautiful, Luxurious, Connected

The dynamic new Jaguar XF Saloon and XF Sportbrake feature enhanced exteriors, an all-new interior incorporating luxurious new materials, and seamlessly integrated, connected and future-proof technologies. New XF showcases contemporary British design and engineering at its best.

New exterior: New front bumper, all-LED headlights, new grille and new rear bumper deliver a more assertive presence

Beautiful interior: All-new interior features carefully selected, luxurious materials and exquisite details for a contemporary, calming occupant experience

New diesel MHEV: 204PS 2.0-litre i4 diesel MHEV is 24PS more powerful than the engine it replaces, with reduced emissions and improved fuel economy – CO2 from 130g/km and up to 4.9l/100km on the XF saloon

Enhanced occupant wellbeing: Innovative Active Road Noise Cancellation, and cabin air ionisation with PM2.5 filtration to capture ultrafine particles and allergens

Powerful petrol engines: Refined 250PS and 300PS Ingenium petrol engines deliver 0-60mph in 6.5 seconds and 5.8 seconds respectively for Saloon model

Intelligent all-wheel drive: Every XF features an eight-speed automatic transmission and is available with all-wheel drive.

Dateline Whitley – October 6th 2020

Jaguar XE: Updated with New Connected Technologies and Mild-Hybrid Power

The Jaguar XE now features a new electrified powertrain option and latest connected technologies.

New diesel MHEV: 204PS 2.0-litre i4 diesel MHEV is 24PS more powerful than the engine it replaces, with reduced emissions and improved fuel economy – CO2 from 127g/km and up to 4.8l/100km

Occupant wellbeing: Latest Cabin Air Ionisation with PM2.5 filtration captures ultrafine particles and allergens

Luxury details: New steering wheel design and latest seating updates further enhance XE’s luxurious interior

Dynamic design: Assertive exterior features large front apertures, all-LED headlights, bold graphics and muscular flowing forms

Powerful petrol engines: Refined 250PS and 300PS Ingenium petrol engines deliver 0-60mph in 6.4 seconds and 5.6 seconds respectively

Intelligent all-wheel drive: Every XE features an eight-speed automatic transmission and is available with all-wheel drive.

Dateline Whitley – September 15th 2020

New Jaguar F-PACE: Luxurious, Connected, Electrified

With an assertive new exterior, beautifully crafted all-new interior, latest generation Pivi Pro infotainment and the choice of in-line four- and six-cylinder engines including PHEV and MHEV technology, the new Jaguar F-PACE is more luxurious, connected and efficient. The four-cylinder, 404PS PHEV has an all-electric range of up to 53km

Enhanced exterior: New bonnet design, super-slim all-LED quad headlights, new grille, and new rear lights and bumper for a more assertive presence

Crafted interior: All-new interior features exquisite details, luxurious materials and intuitive technology to create a tranquil cabin space for all occupants

Electrified powertrains: PHEV and MHEV powertrains for enhanced efficiency and refinement

PHEV: Plug-in four-cylinder hybrid 404PS petrol powertrain is capable of an all-electric range of up to 53km with CO2 emissions from 49g/km

Six-cylinder MHEV petrol and diesel: New 340PS and 400PS in-line six-cylinder 3.0-litre Ingenium petrol and latest in-line six-cylinder 300PS Ingenium diesel engines with MHEV technology deliver refined power and exceptional performance

Latest diesel engines: Next generation 2.0-litre, four-cylinder, turbocharged Ingenium diesel engine delivers improved efficiency with MHEV technology

Occupant wellbeing: InnovativeActive Road Noise Cancellation and cabin air ionisation with PM2.5 filtration to capture ultrafine particles and allergens.

All of the 2021MY Jaguars described above share the following electronic enhancements:

Always connected: Technologies include Jaguar’s latest Pivi Pro dual-sim infotainment accessed through an all-new 11.4-inch HD curved glass touchscreen

Always up-to-date: Software-Over-The-Air capability ensures latest vehicle systems and infotainment are installed seamlessly and remotely


Dateline Whitley, UK - June 23rd 2020

The 2021 MY Jaguar I-PACE now delivers even more technology to make living the electric life simpler and more rewarding than ever. This is the first Jaguar to feature the new Pivi Pro infotainment system. As intuitive to use as a smartphone, Pivi Pro is fast and responsive with enhanced EV navigation that can show you if nearby charging stations are available or in use, what they cost, and how long it will take to charge (market-dependent).

I-PACE now comes with an 11kW on-board charger as standard, enabling customers with access to three-phase electricity supplies to enjoy significantly faster charging: when connected to an 11kW wall box 53km/33 miles* of range (WLTP) per hour can be achieved, while a full charge from empty now takes only 8.6 hours – ideal for overnight charging at home. Customers in single-phase markets using 7kW wallboxes also benefit from competitive charging capability – up to 35km/22 miles of charge per hour, with a full charge taking 12.75 hours.  When charging ‘on the go’, a 50kW charger will add up to 63km/39 miles in 15 minutes, whilst a 100kW charger will add up to 127km/78 miles over the same period.

With a focus on air quality, occupant well-being is prioritised, with cabin air ionisation now featuring PM2.5 filtration to capture ultrafine airborne particles and allergens. The I-PACE can even filter its cabin air before a journey begins.

The exterior design is enhanced with a new Atlas Grey grille tip finish and customers benefit from an enhanced paint palette, new range of wheels, and a luxurious new Bright Pack option, available on all models in the I-PACE range.

Dateline Pretoria – March 30th 2020:

Jaguar Land Rover South Africa has made 11 vehicles available to the South African Red Cross Society (SARCS) in order to keep the organisation mobile in its efforts to control and minimise the spread of the coronavirus (COVID-19). The vehicles, which come from Jaguar Land Rover’s Experience and marketing fleets, have been supplied free of charge and will be dispatched nationwide to boost transport capacity for SARCS. Red Cross volunteers will now be deployed to critical areas where they will engage communities and educate on how the virus is transmitted and how to avoid risks.

In many vulnerable areas the South African population has limited access to mainstream media and social platforms such as TV, Twitter, Facebook and WhatsApp which provide instant communication and updates of COVID-19. SARCS will use alternative communication methods such as megaphones to conduct mass community education and awareness while observing the social distance prevention rule. The main focus areas for SARCS will be on hygiene promotion which entails, hand washing and sanitising techniques, information dissemination and awareness creation, demystifying myths on COVID-19, and the distribution of masks and gloves.

The vehicles will also help the Red Cross in its crucial role of contact tracing. Trained volunteers will identify those who have been in contact with someone who has tested positive for COVID-19, test those people, and then trace their footsteps to identify anyone they have been in contact with if they test positive. In addition to these activities the Red Cross will provide support to affected families, distribute food parcels, buy groceries and feed homeless people.